
Keegan Fong
Keegan Fong is the founder and owner of Woon, a homestyle Chinese food restaurant and packaged goods line based in Los Angeles. Raised in the Pasadena area, he worked professionally in apparel marketing before transitioning full-time to the culinary industry. Woon initially launched as a pop-up noodle stand in 2014 to share the original recipes of his mother, Julie Chen, also known as Mama Fong. The family-backed venture grew to open its first brick-and-mortar restaurant in Historic Filipinotown in 2019, followed by a second location in Pasadena in 2025, while also expanding its distribution of sauces and pantry staples nationwide.








