Armando De La Torre Jr.

Armando De La Torre Jr. is a Los Angeles–born restauranteur, entrepreneur, and artist known for creating and developing Guisados, Georges Burger Stand, and Playita Mariscos. A graduate of Loyola High School and Loyola Marymount University, where he studied Business Law and Marketing, he began his career path toward law before shifting into the restaurant industry. In 2011, he co-founded Guisados in Boyle Heights with his father, building a taqueria centered on homestyle braises and fresh handmade corn tortillas. He later expanded his work by acquiring and revitalizing Georges Burger Stand and opening Playita Mariscos in Silver Lake.

In this episode, Armando shares the story behind launching Guisados in Boyle Heights and growing it into a multi-location restaurant group. He discusses the development of Georges Burger Stand and the concept behind Playita Mariscos, along with the operational realities of running multiple restaurant brands in Los Angeles. The conversation also explores his work as an artist, including designing menus, merchandise, and brand identities, as well as his creation of G’s on Sunday, an automotive lifestyle brand that collaborates with major partners and hosts community events.

This episode offers value for San Gabriel Valley viewers and greater Los Angeles audiences interested in restaurant ownership, food culture, and creative entrepreneurship. It highlights the evolution of well-known LA food concepts rooted in Boyle Heights and expands into how branding, art, and community engagement intersect within the hospitality industry. For listeners searching topics like starting a restaurant, scaling food businesses, or building a multi-brand presence in Los Angeles, Armando’s experience provides a detailed, real-world perspective.

If you enjoy conversations with Los Angeles founders and creators shaping the local food scene, subscribe for more episodes and share this with someone interested in restaurants, entrepreneurship, and creative work.