
Robert Michero
Robert (Bob) Michero was raised in Alhambra and South Pasadena, California. Bob is a 45 year+ veteran of the Wine, Spirits and Food Industry, encompassing the operations and strategic management of Retail, Wholesale-Distribution, Importing Exporting Compliance, National Sales and Marketing, Winery Operation, and Wine Cellar Design and Acquisition. Bob learned how to read and play music beginning when he was 6 years old as a student of percussion at Pedrini’s Music in Alhambra, California. This became one of Bob’s major activities as he went on to play for the Alhambra All-City Orchestra in his youth. As he matured, he played percussion with a variety of small orchestras and jazz groups while in college. Music has always been a major part of Bob’s life and coalesced after 50 years when he joined the Pasadena Symphony Association’s (PSA) Board of Directors. For over ten years Bob served as Vice President Finance & Treasurer for the organization and is currently President of their Board of Directors.








