Scott Kohno

Connection and Legacy: The Importance of Relationships in Business

Scott shares the significance of his relationship with Yama-san, the former owner of Yama Seafood, highlighting how this connection ultimately led him to take over the business. Their meetings were not just about business; they were conversations about life, philosophy, and the sushi craft. This relationship established a foundation of trust, which was critical for Scott in ensuring the legacy of Yama was honored. It underscores the idea that personal connections can be instrumental in business transitions.

The Emotional Toll of Business: Navigating Payroll Challenges

Scott candidly discusses the most difficult aspect of running a business— the anxiety of potentially missing payroll. He reflects on the emotional strain of facing employees and having to communicate financial difficulties, which can lead to layoffs or reduced hours. This experience shaped his approach to leadership, emphasizing the need for transparency and support for his team. It also reveals the deeper emotional connections that exist between business owners and their employees.

Innovation Within Tradition: Balancing Legacy with New Ideas

Under Scott’s leadership, Yama Seafood has maintained its traditional quality while also introducing innovative concepts. He emphasizes the importance of honoring the original vision of Yama while still evolving the business to meet modern demands. This balance allows Yama to remain relevant in a competitive market, showcasing how respecting the past can coexist with forward-thinking strategies. Scott’s approach illustrates how businesses can thrive by creatively blending tradition with innovation.

Community Engagement: Building Relationships Beyond the Store

Scott emphasizes the role of community in the success of Yama Sushi Marketplace, describing how they engage with local customers through events and classes. This community-focused approach helps strengthen relationships and build loyalty, as customers feel more connected to the brand. Scott’s belief in treating customers as valuable members of the community transforms the shopping experience into something more personal and engaging. It highlights the significance of community involvement in business growth.

The Value of Customer Relationships: Understanding Long-Term Impact

Scott introduces the concept of viewing each customer as potentially worth $10,000 over time. This perspective encourages his team to prioritize exceptional service and maintain high quality, as each interaction could lead to referrals and repeat business. By instilling this mindset, Scott aims to foster a culture of care and attention among his staff. This approach not only enhances customer satisfaction but also drives business success through relationship-building.

Adapting to Change: The Ongoing Evolution of Yama

Scott’s journey with Yama reflects the necessity of adaptation in business, especially in the face of challenges and changing market dynamics. He discusses how his experiences in various food ventures prepared him for the unique challenges at Yama. His willingness to embrace change and think strategically about growth—such as expanding into new locations—demonstrates a proactive approach to business that is crucial for long-term sustainability. This adaptability is key for any business aiming to thrive in a competitive landscape.

Writing as Reflection: The Journey of Authoring a Business Book

Scott’s decision to write a book titled “Never Hire a Skinny Chef” stems from his desire to share lessons learned throughout his career. This endeavor allowed him to reflect on his experiences and articulate the principles that guide his business philosophy. Writing the book not only serves as a personal milestone but also as a way to inspire others in the food industry. It illustrates the value of sharing knowledge and experiences to foster growth and learning in the broader business community.