Jason Marshak
How Dr. Rubin’s Pomade Became a California Classic
Episode 212
If you’ve spent any time in the San Gabriel Valley, you’ve probably crossed paths with Jason Marshak—or at least with someone who’s used his pomade. A proud Alhambra native for over 40 years, Jason is the founder and face behind Dr. Rubin’s Pomade, a locally loved grooming brand rooted in tradition and style. What started with a 1944 formula has grown into a movement of smell-good, look-good, feel-good energy—bottled and handmade right here in Southern California.
Jason’s obsession with quality and community runs deep. Dr. Rubin’s Pomade isn’t just hair product—it’s an experience, a throwback to craftsmanship with a modern soul. Every tin is made with care using the best ingredients, and you can find his work at their flagship shop in downtown Alhambra or their second location by the port in San Pedro. Whether it’s classic pomade, beard oil, or cologne, it all comes from the same mission: to help people feel sharp and confident.
Over the years, Jason has taken Dr. Rubin’s on the road, exhibiting at more than 350 shows, concerts, and festivals. His love for face-to-face connection and his infectious SGV pride have earned him a cult following. But what means the most to him? Giving back. Dr. Rubin’s has donated thousands of handmade products to charities, shelters, and causes that matter—a quiet but powerful part of his work that never makes the front page.
Beyond the pomade tins and event booths, Jason is a storyteller, a local history buff, and a passionate eater with a soft spot for SGV’s legendary food scene. He lives with a bunch of dogs, one cool cat, and a deep love for the community that raised him. Tune in to hear how he built something timeless—and how a little bit of style can still go a long way.
Jason Marshak Takeaways
Rockabilly Culture Thrives in SGV
The guest highlights the vibrant rockabilly scene in the San Gabriel Valley, emphasizing its cultural significance. Rockabilly music, characterized by artists like Elvis and Johnny Cash, serves as the foundational element for this community. Younger bands continue to embrace this style, complete with vintage clothing and classic cars, fostering a sense of nostalgia and fun. This cultural identity not only connects people through music but also through shared fashion and lifestyle choices.
Celebrating Diversity in the San Gabriel Valley
The guest expresses pride in the rich diversity of the San Gabriel Valley, which he believes is a key aspect of its charm. Growing up in the area, he has witnessed how different cultures coexist and contribute to a welcoming atmosphere. This diversity is reflected in the many local eateries and businesses that offer unique flavors and experiences. The guest’s mission is to capture and share these stories, highlighting the community’s strength and unity.
A Creative Journey Rooted in Family
The guest shares his background, growing up in a family of doctors, which shaped his artistic pursuits. Despite the expectation to follow a medical career, his parents encouraged him to explore his creative interests. This supportive environment allowed him to develop his artistic skills, which later influenced his work in the pomade business. The intertwining of family legacy and personal passion is a significant theme in his journey.
The Evolution of Hair Care Routines
The guest discusses his evolving hair care routine, particularly in relation to his curly hair. Initially simple, his routine has become more focused as he learned from his sister and sought to teach his daughter to embrace her natural curls. This personal journey reflects broader themes of self-acceptance and education about hair care, particularly for those with textured hair. He emphasizes the importance of sharing knowledge and promoting confidence in one’s natural appearance.
Building a Business with Community Focus
Jason’s business, Dr. Ruben’s Pomade, is rooted in community engagement and quality craftsmanship. He draws on a formula created by his father during World War II, blending heritage with modern needs. His commitment to high-quality grooming products reflects a desire to serve the community and contribute positively to its culture. This entrepreneurial spirit is complemented by charitable initiatives, showcasing a dedication to giving back.
Experiencing Local Flavor Through Food and Events
The guest highlights the importance of local restaurants and community events in the San Gabriel Valley, where food always plays a central role. He appreciates how different neighborhoods host unique eateries that reflect their cultural backgrounds, creating a rich tapestry of flavors. By participating in local marketplaces and events, he connects with the community and promotes his products while celebrating the area’s culinary diversity. This connection to food and community events further emphasizes the region’s vibrant social fabric.
Jason Marshak Quotes
“Every city has a rockabilly scene.”
“I want her to embrace her curls, right? So what better way than for me to do it?”
“I remember those two years fondly now, because I was made to read books and be a human being.”
“I’m very lucky to have been encouraged to pursue what I wanted to do.”
“What’s your soul food? To me, it’s deli, which is the Jewish stereotype there, and Mexican food, absolutely, and Asian food.”
“Alhambra is really its own world, which is amazing.”
“It was a little small town feel back then.”
“The community is really tight-knit, which I’m always looking for.”
“Rockabilly is a mix of country and rock and roll and honky-tonk.”
“The hair is always a focal point.”
“Hair is a form of expression for sure.”
“I always say, what’s people asking? What’s your soul food? What do you look for?”
“I get to use all my talents and make the designs, and social media, and all the weird things that come along with it.”
“Every time I would get a haircut, every single barber stylist would say the exact same thing to me: ‘Oh, you have great hair.’”
“It can be daunting, especially for like men who don’t.”
“Hair is pretty cool though, right? It is, yeah.”
“To get those guys to come on board, it’s really simple, you know, it’s really easy.”
“I’m very proud of this. It’s my first championship for my beard.”
Show Notes
Music Credits Intro Euphoria in the San Gabriel Valley, Yone OG Stinger Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library Outro Euphoria in the San Gabriel Valley, Yone OG
Jason Marshak
Alhambra: A Unique Community Experience
The guest shares a deep appreciation for Alhambra, noting its small-town feel and unique community that stands out even close to Los Angeles. He loves the blend of old and new, with a vibrant downtown area filled with good restaurants and shops that have emerged over the years.
Downtown Monterey Park: A Lifetime of Memories
Monterey Park holds a special place in the guest’s heart as it has been a central part of his life. He emphasizes the cultural diversity and welcoming atmosphere of the area, highlighting how it represents the rich tapestry of the San Gabriel Valley community.
Happy Humble Hub: A Creative Gathering Space
The guest describes the Happy Humble Hub in Alhambra as a beautiful new venue that features unique decor and a vibrant atmosphere. It serves as a marketplace for local artisans and offers a space for events, embodying the creative spirit of the San Gabriel Valley.