Alex Bruno

What is your connection to the San Gabriel Valley?

Alex’s wife lived in the San Gabriel Valley in several cities, and his career has brought him closer as well.

Alex, as an attorney, represents business owners and entrepreneurs with all the legal things they have. A lot of Alex’s clients also come from the SGV.

How do you go from attorney to podcaster?

A lot of people try to figure out ways to stand out in the market. So with that thought in mind, he wanted to step away from and let people learn from other people.

One of the first podcasts that got Alex interested in podcasts was Serial. One of the first really popular podcasts.

Alex’s thought was that he would be there to highlight others and not be the focal point.
 

What was your early childhood like?

Alex was born and grew up in Los Angeles.

He lived with his mother and brother. He grew up with a single working mom, so he was taught from an early age to be independent.

Alex went to Glendale high school. The same place where he had his office.

After high school, Alex went to Berkeley for his undergrad and UCLA for law school.

Alex then worked for a National firm that helped businesses and decided that there was no reason why he couldn’t do that for local businesses. That’s how he started his own firm.

If this path of higher education wasn’t modeled for you, how did you arrive there?

Alex was the first in his family to go to college.

That was a challenge for Alex because there were a lot of inherent limiting beliefs on his journey. Alex wanted to be a lawyer, and it was a calling for him.

Alex always really admired the power of being an attorney. That was part of the drive for him to go to law school. He also saw his mother as someone who had a lot of drive, and that also inspired him.
 

Did you enjoy your time at the national law firm?

Alex did actually enjoy his time there. He learned a lot while he was there, and he also, in his own words, paid his dues.

He also learned that he needed to go above and beyond from that firm as well. To go beyond and help the people around him.

How did you get over the corporate trap of being too tired and overworked to break into your own?

Alex had inspiration from his own classmates that already went out on their own. He reached out to others that he knew had already made it out and got great advice.

He then talked to his wife and made sure she understood the risks, and after her approval, he went for it.

It was a long time before the firm started to think outside the box with the podcast.
 

What was your podcast journey like?

Alex had and still has a producer to help with his show and help him with the details. He was thankful his producer knew what to get, but the harder part was structuring the show.

Alex decided to do themed seasons.

Alex was very nervous when he first started, and it took a long time to adjust.

They only had audio to start as well and decided to evolve into video as time went on.
 

What was your biggest challenge with the show?

Alex’s initial fear was rejection. Asking someone to come in and the flat-out refusal. However, this has been the case. At first, Alex took it personally, even though that’s never really what the rejection was about. Alex has grown as a host and lets the rejection go.
 

What makes you most proud of the show?

Alex really enjoys the positive feedback. That’s what makes him the proudest. That his show is helping people in a positive way.