Foundation For Living Beauty

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About Foundation For Living Beauty

The Foundation for Living Beauty emerged in 2005, fueled by a profound commitment to guide and empower women through their cancer journey. 

Rooted in a desire to offer compassionate support, founder Amie Satchu, overseeing a globally recognized hair care company specializing in wigs and hair extensions, sought to give back to the courageous women who chose her products. 

Thus, the idea of a non-profit was born – one that would provide beauty products and transformative makeovers to women navigating the challenges of cancer.

As fate would have it, during the incorporation of the non-profit, a deeply personal connection intertwined with its inception. Amie’s mother, Joni Petersen, was diagnosed with multiple myeloma. 

The unwavering determination of Joni became the catalyst for the birth of The Foundation for Living Beauty, shaping Amie’s unwavering mission to provide comprehensive emotional and physical support to women facing cancer.

Centered initially on “look good, feel good” events, the Foundation has quickly evolved into much more. 

It recognized women cancer patients’ intricate emotional and physical needs, affectionately dubbed “Living Beauties.” 

Guided by a holistic approach, their organization serves as an educator that uplifts spirits and empowers women throughout their cancer journey. 

The organic connections fostered among our Living Beauties have grown organically, serving as one of their most distinctive strengths, often fueled by word-of-mouth recommendations.

Joni’s journey as a social worker illuminated the significance of a robust support network for the women they support. This revelation underscored the profound impact that holistic support can have on their quality of life and overall well-being.

With a current reach spanning over 1,300 women, The Foundation for Living Beauty proudly extends an array of events, support services, and resources to women at every stage of their cancer journey. 

Whether newly diagnosed, in the midst of treatment, or beyond, their purpose remains steadfast: to empower, uplift, and stand alongside these incredible individuals as they navigate life’s challenges with resilience and grace.

Foundation For Living Beauty Highlights

Living Beauty is dedicated to providing hope, resources, and support to women living with cancer. Services include:

Wellness Retreats

-Goddess wellness retreat: Introduction to a holistic lifestyle and a world of healing through education, nature, nourishment, and sisterhood

-Serenity yoga retreat: Living Beauties are guided in gentle and restorative Yoga4Cancer

-Heart healing retreat: The focus is on helping Living Beauties start loving themselves again and growing their connections with others

-Soul nourishment retreat: Understanding the different elements that nourish the human soul

-Day retreats: A wellness retreat in the greater Los Angeles area. The mind, body, and soul are rejuvenated. 

Integrative therapy workshops

-Yoga4Cancer

-Nutrition

-Oncology skincare

-Guided meditation

-Music therapy

-Healing through writing

-Ayurveda

-Qi Gong

One-on-one support

Their vibe is wonderful!

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Foundation For Living Beauty In the Press

Foundation for Living Beauty Hosts Annual Golf Classic

Basketball icons Doc Rivers and Byron Scott will act as Honorary Co-Chairs for the Foundation for Living Beauty’s 6th Annual Golf Classic on August 14th. The event, taking place at Oakmont Country Club in Glendale, features golf, hole-in-one prizes like trips to the 2024 Masters Tournament and Super Bowl, and fundraising through sponsorships, tee sign purchases, auctions, and donations, all contributing to the Foundation’s mission of providing wellness and support services to women with cancer. Since its inception, the Golf Classic has raised nearly $750,000 to aid over 1,400 women with cancer through transformative experiences and sisterhood-building activities.

Read the full Pasadena Now article here: https://www.pasadenanow.com/main/foundation-for-living-beauty-hosts-annual-golf-classic

 

The Foundation for Living Beauty Raises Funds at Valentino Luncheon

The Foundation for Living Beauty recently raised $257,000 through a luncheon in collaboration with Valentino, hosted by Amie Satchu, the organization’s founder. The event, held in Beverly Hills, supports women with cancer by offering them shopping experiences with luxury brands like Valentino, and a portion of the sales is donated to the foundation. 

Read more here: https://wwd.com/eye/scoops/living-beauty-raises-funds-valentino-luncheon-1235651015/